Kick & Snare
We help leaders and businesses find their rhythm by reimagining internal and external communication and marketing strategies.
WHAT WE DO
In music, the kick and snare are more than just drums. They’re often the foundation of rhythm, the pulse that makes people move. They grab attention, set the tone, and drive momentum.
Communication works the same way. The right message should create impact, inspire action, and keep people engaged.
Kick & Snare advises organizations and executives on communications that resonate, ensuring their voice is clear, compelling, and on brand.
Advisory for companies in media, tech, and beyond
External and internal communications strategy
To be authentic, your internal and external comms need to be tightly aligned and credible. If your employees don't believe, your prospects and clients won't either. Talk to us about best practices for aligning internal and external communications strategies.
Our experience spans media, technology, and entertainment. In 2023, we began expanding our practice, working with clients in AI-driven music and audio technology. Our recent client, Music AI, is an AI-powered music and audio platform used by record labels, agencies, music and audio tech firms, and developers. Moises.AI is a leader in music technology, leveraging artificial intelligence to elevate the music experience for artists and producers. Previously, our founder was CMO at Equativ, a global leader in adtech. For over 20 years, he helped publishers, tech startups, and late-stage companies solve problems and grow their businesses. We enjoy listening, learning, and bringing informed, objective thinking and solutions to the mix.
Rebranding, renaming, repositioning, and story development
Creativity is crucial to strategy in dynamic markets and those ripe for disruption. Successful companies own a POV. They own a problem. They own an idea. They tell a compelling story. We're experienced in leading repositioning and rebranding projects. Let's discuss your story.
Product & service launch strategy
It's not about WHAT. It's about WHY.
Tell a compelling story, not your feature list. Let's work together on the story that matters to buyers.
WHat we believe
Own a POV. Own a problem. Own an idea. Tell a compelling story.
Creativity is key to strategy in dynamic markets and those ripe for disruption.
High-performing companies stake out a distinct, ownable, and memorable point of view. If you’re talking only about products and features and not about bigger ideas, you’ve already lost. This point of view must be front and center in the brand and the company culture and foundational in internal and external communications. Anything short of that is boring at best and undermining at worst.
THE WORK
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